DIY Design or Hire a Pro
There are times when employing an expert is the correct course of action. However, today, there are many tools out there that allow you to ‘DIY’, or do it yourself. Based upon your skillset and budget, you have to make a decision as to whether DIY’ing is the right thing for you.
If you have a desire to learn and a strong idea of your brand image, it’s great to create your own graphics. There are a number of platforms available from free to paid. For example, Adobe Creative Cloud, Canva, PicMonkey and Designsta.
Do not attempt this yourself…
Using a professional is a great idea if you have the budget and have no inclination to learn about colour palettes, font choices, file types and design software. However, you should have an idea about who you are and what your brand is about so the designer has a foundation to build your design assets on.
It may be worth investing in a professional to create a mood board to illustrate your brand aesthetic (for example the visual elements like colour and typography) and then to create brand assets such as your logo. These design elements can then be used as a basis for creating your own graphics. A consistent visual style is necessary to build up your brand’s visual identity – you want clients and customers to know it’s you when they come across your graphics.
I think it is important to be able to do the basics. For instance, creating items used frequently such as featured images for blog posts or on-brand social media graphics is worth knowing how to do as it is likely to be more cost effective and time efficient rather than hiring someone. Platforms such as Canva and Designsta are user-friendly and employ ‘drag and drop’ features, which makes creating graphics fun and relatively easy (compared to say Adobe Photoshop, which is far more complex).
Before creating any graphics, it is important to have a sense of what your brand identity is. Branding is not just about the visuals, but also about the overarching message and values you want to communicate to your target market. Knowing who you serve is vital in order to create a message and visual identity that resonates with your dream clients. If you would like help with branding and creating a brand mood board and style guide, please do get in touch for a consultation.
A good designer will have a questionnaire and arrange a discovery session to learn more about you and your business. Without this research it is difficult to create something that resonates with your brand message.
It was my honour to be asked to collaborate with Louise Clark from Designsta.com for a monthly bundle for her design community. ‘Beautify your Blog’ is the February bundle and although I was nervous to begin with, I thoroughly enjoyed the process. Louise gave me authority to create tutorial videos, website reviews and some custom graphics exclusive for Designsta.
I am not an affiliate but a satisfied customer and contributor and I invite you to check out the Designsta Platform at designsta.com. You have access to Louise, an experienced graphic designer, through her members only Facebook group. You can post your designs and get feedback from Louise and the other members. It’s a lovely close knit and supportive design community.
Even if budget and time permits, I do think it is a good idea to be able to create your own graphics because an idea may pop into your head that you need to publish…rather than waiting for someone else to make your graphics, you can do it yourself! Although it is tempting to want to do it all yourself, having a ‘mix and match’ approach is best – get professional help to begin with to build a foundation, then learn how to do it yourself to save time and money.
So excited to see my creations in Designsta!